Your Church’s Digital Presence is the New Foyer | Clay Scroggins | Pushpay University


(Upbeat music) – There was a day and time where, when our church started
almost 25 years ago, we could explain what our church is trying to do on a napkin. In fact, we would train our volunteers. We would say, “Hey, here’s
the way we want you to think “about the way we’re trying to do church. “It’s this way.” We use these models of a house, if you could show that foyer,
living room, kitchen graphic. This is the way our model looked. We had a foyer, we had a
living room, we had a kitchen, and that model is being disrupted, the way we would think about it, the way we would teach
people to explain it, people would say, “Hey, this
is what we’re trying to do.” People come into a Sunday environment. I want you to think
about that like a foyer. What’s the big deal about the foyer? Well, the foyer, you don’t sit down and have a conversation in the foyer. The foyer, you’re welcoming. The whole point of the
foyer is to be acclimated, is to understand what’s going on here, and then to understand
what your next move is. And so from the foyer you
move into the living room. The living room is where
you sit down on a couch, you have a conversation with people, you build friendship, and that’s the way we designed
our environments to work. Sunday morning was like a foyer. Service teams, mid-size
environments of 50 people, 70 people, 100 people,
where you could meet people, it was the living room. The kitchen, which was the way we designed our whole church to work, was essentially what we would, what we would call small group. And we would say, “Hey,
the goal for everyone “is to move into a small group.” Why? Because life change happens best in the context of community. Because circles are just better than rows. Rows are great, but
circles are just better. And now that whole model
has been disrupted. The model has been
disrupted, and it’s left us trying to figure out what do we do. We don’t have to be driven by fear. We can see this as an opportunity. But we’ve gotta ask the
question, “So, what now?” The model in the foyer has been disrupted because people don’t attend church anymore as their first experience
with your church, right? We’re living in a screen-first culture. The digital world is the new foyer. You’ve never, you haven’t
been to a restaurant in years that you didn’t look at the
menu first online, right? You haven’t booked a
vacation that you didn’t go do the 360 tour of the lobby of the hotel before you clicked reserve
or book at the hotel. You haven’t bought a car, probably, that you didn’t actually get
inside of and look around on a screen before you
actually hit purchase. This screen-first digital
age has changed everything, and it oughta change the way
we’re thinking about church. So here’s what we’re doing. I’m just gonna give you
real practical application. I don’t have a YouVersion
story to tell you. I just have a 2019, here’s
what’s happening right now, story to tell you that I hope one day is gonna inspire one of us, in 15 years, to be able to tell a story,
our own YouVersion story. It’s caused us, really
in five different ways, to experience inevitable
implications of what’s happened. Instead of seeing this, instead
of being driven by fear, I wanna just give you five simple things. Here’s what we’re having to reevaluate, what we’ve having to re-look at. Implications of the disruption
that we’re experiencing, and it’s an opportunistic look at it. Here’s the first one right here. We must allocate resources;
time, personnel, budget, to the new foyer. We’ve gotta allocate
resources to the new foyer. About two years ago, I met a
gentleman named Frank Blake. Frank is a, just turned 70 years old. He’s the former CEO of the Home Depot, one of the Atlanta companies
that we’re most proud of, obviously, second to the
Christian Chicken, Chick-Fil-a. (audience laughs) Frank Blake is astonishing because he thinks in
such a progressive way. He would say that his life,
his marriage, has been enriched because he attends one of our campuses, and I’ve had numerous
conversations with Frank about this concept because about 2009, Frank was, they were about to roll into the massive economic
crash that we experienced, and just before that, they
had identified Amazon, at Home Depot, as their
chief competitor, not Lowe’s. And this is a company where people would walk around with blue shoes. Why? Because they had just
kicked Lowe’s in the, well, I’ll let you fill in the blank. He said, “Hey, listen, we decided “Lowe’s is not our chief competitor. “Amazon’s our chief competitor. “And so we made some significant changes “to invest in HomeDepot.com” What we experienced was,
the managers of our store, how we they feel about that? The same way as pastors of local
churches are feeling, right? They’re freaking out, going,
“No, this is terrible. “How dare you.” He said, “We actually quit
building physical stores. “And we invested all of our money, “all of our additional
profit into HomeDepot.com. “Our store managers were, they
worried, they were scared, “but what we started seeing was “that it actually fueled
growth in both places. “That the more someone shopped online, “the more they shopped in
a brick and mortar store. “The more someone shopped
in a brick and mortar store, “the more they shopped online. “But the sales of both actually grew.” Now, he’s not making any
implications to the church world, but I’m going, “Oh my
goodness, this is so real. “This is so important.” So what I started doing is I went back to the drawing board, at the beginning of 2018 and I said, “okay. we got to figure
how to change our thinking, “we’ve got to figure out how
to think about this different. “We can’t think about this as, “digital is threatening what’s
happening in the building. “We’ve got to see this as
maybe God’s given us both to fuel each other.” Is face to face relationship important? Of course, it is. John, the disciple that
Jesus loved Apostle John. He said in 2 John 1:12.
He said. “I longed…” He said, “right now I write
to you with pen and ink, “but I long to be with you face to face “so that then our joy may be complete.” Yeah face to face is great, but he said, “right now I got the pen and the ink “so that’s what I’m gonna use.” So yes, maybe God’s given us
both of these opportunities to face to face and
this digital opportunity to be able to connect with people in ways that we never
could before and so I said, “we got to start changing our language.” And so I drew up this document where I had here are our big moves for 2018 had three or four
of them. I laid him out, I had a chart, I had somebody design it, I gave it to everybody on our staff, I had them laminate it,
That’s right laminate it and I had them put it up in their office. I said, “I want this post it everywhere.” Went to breakfast with
Frank about a month later. I said, I was so proud. I thought
I was doing so great. I said, “Frank, look at what I’ve done.” I handed it to him. He
said, “this is great.” He said, “did anybody howl when you did this?” I
said, “I’m sorry, What?” I said, “Frank use a word that a
seventy-year-old wouldn’t use, “you know.” He said, “did anybody,
did anybody freaked out? “Did anybody get bothered by this? “Did anybody scream about this?” I said, “no, they were
all pretty excited.” And he looks at me and he goes, “well, then you haven’t done anything yet.” (Audience Laughs) And I was like, “well forget you Frank.” You know what I’m saying? Like, “nobody asked you anyway.
So what’s up now?” (Audience Laugh) No, I didn’t say that the
guys like, way more brilliant, you know, and way richer
and so I’m just like, “Yeah, Okay, Wow, that’s
really important.” So I went back to the drawing board. I thought wow, “maybe he’s right, “maybe until we actually
put our best people on it, “until we put budget on it.” I remember thinking, and after that conversation with him. I remember thinking, “how
many people on our team “are waking up every morning
thinking about this?” And my answer at the
time was, “I don’t know that it’s anyone’s full-time
job to think about this.” And so, since then we’ve shifted
people, we’ve shifted resources, we’ve shifted time and attention not to take our focus off of what happens in face to face, but in addition to, it’s got to be additive. We’ve got to figure out how to create resources, mobilize more people. He said, this was, this was one of those mind-blowing moments for me with him as well. He said, “maybe this is an opportunity “to unleash people’s opport… “to unleash people’s
giving to something that “they might even not be able to see.” He said, “the only time you
ever really raise money is “for a building. Maybe you
raise money a capital project “a capital plan a capital opportunity “for people to give to something
that they might not be able “to physically see.” I thought, “maybe it is, maybe
this is an opportunity.” Here’s what I know is I
don’t want anybody else to feel more opportunistic than we feel because again
the grave is empty, right? (Upbeat music)

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