What is Emerging? DEEP DIVE: Tomás de Lara

Our civilization
is not going well A lot of losses
are already in course You do keep pointing about what’s
wrong with the current system You do keep pointing about what’s
wrong with the current system You do keep pointing about what’s
wrong with the current system It means we have
to rethink everything -But why?
-Why? That ground comes
from life itself Open up our curiosity It’s a shift on which individuals
have the right to imagine Looking at the individual
as multidimensional Our nature is to flourish, our nature is to blossom,
to be as great as we can. My name is Tomas de Lara, I’m one of the co-founders
of ColaborAmerica. I’m responsible for
all strategic alliances we do. There’s an understanding that our civilization
is not going well, our contemporary civilization,
and it needs… It’s clear that we see
huge social inequality, and that our
economical system is totally disintegrated
from nature, just not working together,
not in harmony with it. Economics is not working. Business is not using its power,
its creative force, to connect with the energy
that is in nature and to include people
that are undergoing challenges and are really
poor and suffering. So I think this understanding
that our civilizatory process is not going well
is what brings us together for a vision
to a new economy, as we say at Schumacher College
and other places. This new economy is an economy
which is inclusive, which is purposeful. It doesn’t matter if you do
simple, small business, or if you are a business leader
in a large corporation, there has to be purpose
on what you do. And, by purpose, I mean
understanding what is value for society, not only a product,
not only a service, but social value
and environmental value. ColaborAmerica is this bridge
and is a reminder of collaboration,
as, probably, the most powerful
tool we have to evolve civilization
into a better place. I like to say what
I learned at Schumacher College, that nature is
our biggest inspiration, the best inspiration
we can get. In nature, we see
that the evolution of life happens through symbiogenesis,
symbiotic relationships between all
the living beings. And when we think
about economics, it’s the same thing. How can economics
think and operate in a symbiotic way? How can a company
be symbiotic to its providers, to its clients,
and even to its competitors. Because, in the end,
we are all sharing a same home, which is Gaia, our Earth. And this home
has limited resources, and we know
if we keep going this way we’re not going to have
a proper civilization. This is what it’s all about. The good thing is
there are companies, initiatives, projects
happening with this new DNA, this purposeful DNA
to understand what are the challenges, nowadays, and to bring about innovation
to add value to society. Economical value
is this systemical value. It’s not only money,
it’s not financial value. Nowadays, we know
several ecosystemic services and values are not measured. And because they’re not measured
we’re suffering, as individuals, we’re having diseases
more and more, stress, anxiety, depression. And it’s because
the system’s not working, Earth’s not connected, people are not connected
to each other. There is lack of purpose
on business and lots of products. ColaborAmerica is born
out of the inspiration that we had from
Ouishare. Ouishare is this
global community of collaboration and people
who believe in open source, people who believe
in open innovation, people who believe
information must flow, and power must be
distributed. Power, nowadays,
is super verticalized, money is really
concentrated, technology information
is even more concentrated. There is a shift
that must happen. Otherwise, we won’t have
a proper civilization. We always say,
at the B Corps Movement, which I am part of, that when companies
start to measure their social
and environmental impact, as well as they measure
their financial metrics, then we are going to have
a very big difference, because measuring
is understanding. And, through understanding,
they can act towards adding value for society
and the environment. As a life system,
because everything is connected, as we know. If you’re not paying attention
to the big picture, like the theme this year, “See the big picture”,
“olhar o todo”, in Portuguese, the complexity vision
and approach. It’s something that’s
not yet talked about in large corporations. I talk lot about
large corporations, because my background
comes from that, and I truly believe
that, when large corporation, even financial markets
and financial capital starts to flow
into the companies that add value to society,
environment, adding social value,
then everything will change. But nowadays, the companies
which are succeeding financially are the ones that are only
doing compliance with the rules, and not seeing the whole,
not understanding complexity. There’s a need for a mindshift in
leaders of these corporations because they can’t understand yet
how to make this change, how their companies can be
this power for transformation. In ColaborAmerica we try to
inspire, connect and co-create. Companies must serve
society better. They are not yet so good
at listenning to it, but it’s through the heart. When the heart is open,
intuition is open, and you can see the whole,
the big picture, then you can serve
the whole. In this third year,
the first day of third year, we’re already
beginning to burst the bubble. We managed to bring lots
of leaders from the favelas and communities,
to the main stage, to bring about their culture
and innovation. We talk about the bubble talking about directors and
managers of large corporations, who see
ColaboAmerica, and say: “This is a kind of
activist movement, and people that are not
in the mainstream movement, so I’m not doing that, I’m doing
an innovation thing, to innovate products
and services”, not understanding
innovation as a deep thing, to innovate society, innovating in a world view, innovating how you can
be a force for good, in terms of…
all the mindset of business. Nowadays we managed to get
partners from the Federation
of Industries of Rio, one of its members
is Petrobras, one of the largest companies in
Latin America, is sponsoring us. And they’re coming here. Managers, directors,
they are interested, curious, they’re sitting here,
listenning to others speaking, like social entrepreneurs,
people from the favela, researchers, innovators, teachers
from Schumacher College. In Brazil, we’re having
a hard time with the new elected president,
who is clearly not into this new
civilizatory vision, clearly not into
the complexity understanding of our diverse
and beautiful Brazil. So, I think more and more,
now, in Brazil, it’s time for civil society
to join forces, to really collaborate,
to really leave aside any type of discussion,
any type of quarrel and to start to see a path towards a more
connected society, a more conscious society,
and to start to collaborate more. Learning at Schumacher
that money is energy, it changes your mindset
to think about money as energy. Energy for everything, the time
you invest for it to come. Some people get hooked
and addicted to it, they need a lot of money,
but then lose their freedom, because they need money
and this coming energy is lost with
freedom of time. I always like to say
money is like a vote, money is able to say
which companies are going to continue in Earth
or going to get out of Earth, and are not going
to exist anymore. Money as a voting energy,
a voting power to elect which
organizations and corporations will continue to exist. If the corporation continues
to exist, and does not enable others to exist,
like other living beings, and diverse society
and is inclusive, then this company
should change, either for love,
either for pressure of society. The best pressure of society
into companies is money. We, as consumers,
must be very conscious in the way we put our money
and not only as consumers, but as investors also. Have you ever asked your bank
where the money goes? What investment
decisions your bank is doing towards companies
or towards projects? Let me give you one example. Triodos Bank is a big
corporation, a Dutch bank, which is in some
countries of Europe, they only invest
in projects that serve the common good, that serve the development
of environment, that serve producers
of organic food and care about
the environment, and care about society.

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